Trésor-Economics No. 122 - What is the "non-price" positioning of France among advanced economies?
It seems hard to explain the divergent export dynamics of advanced economies solely on the basis of global demand and price competitiveness. "Non-price" determinants such as quality, innovation, design, brand image and distribution networks also help to explain export performance.However, standard measures of "non-price" competitiveness - for example, qualitative indicators and econometric methods... Lire la suite